Branding for Sgil Sparc, a dynamic community and outreach programme based in North Wales. The team is constantly evolving, delivering impactful educational initiatives across the region, and they needed an agile brand system that could grow and adapt with them.
The result is a versatile, vibrant brand structure that reflects the energy, ambition, and purpose. Sgil-Sparc is the umbrella brand, and it speaks to the general public audience - school children, students and teachers.
The result is a versatile, vibrant brand structure that reflects the energy, ambition, and purpose. Sgil-Sparc is the umbrella brand, and it speaks to the general public audience - school children, students and teachers.
Under Sgil Sparc sit adaptable sub-brands designed for clarity and audience relevance: Clwb Sparci – for under 11s, and Gofod – for 12–17 year olds. This structure keeps things simple, scalable, and aligned – all while allowing each initiative to connect meaningfully with its audience.
This project was executed in collaboration with the team at Tropic.Studio.
